§ Essays

Essays

Field reports on revenue architecture, hidden mechanics, and the systems running underneath work that looks unmovable. New essays land every other Tuesday.

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Hidden Mechanics

  1. 25 May 2026

    The Build-vs-Validate Trap

    Validation isn't a virtue. It's a tool with a cost. Here's the math for deciding when to build, when to validate, and when whatever you're doing is just stalling.

    18 min

AI & Automation

  1. 29 May 2026

    The Project Hiding Inside Your Project

    Buyers say no to AI deployment for the right reason and then stop there. The third option, the one nobody is selling, is to re-engineer the workflow so the agent can fit it. Here's what that project actually looks like.

    13 min
  2. 28 May 2026

    What an automation audit should actually look like

    Most 'AI automation audits' in market are sales motions dressed as diagnostics. Here are the three artifacts a real one produces, the five questions to ask before signing, and what each tier should cost.

    12 min
  3. 27 May 2026

    Agentability scoring

    A five-dimension rubric for triaging which work in your org is ready for AI automation, before any vendor walks in the door.

    18 min

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