The premise
The first rigorous, math-forward book about revenue diversification written specifically for nonprofit leaders. Not “fundraising tips.” Not “earned income for nonprofits.” A book that treats a nonprofit’s revenue model with the same analytical seriousness that a for-profit firm gets, applying the Six Levers framework to organizations where “revenue” is a word people are uncomfortable saying out loud. The book addresses the structural dependency on grants (cyclical, competitive, restricted, relationship-dependent), models the mathematical reality of what happens when a single grant doesn’t renew, and walks the reader through building two to three additional revenue streams that are additive to the mission, not a distraction from it.
Who it’s for
Executive Directors and COOs of nonprofits with $500K to $10M budgets who have had the “we need to diversify revenue” conversation at a board meeting at least twice and never followed through, because nobody could tell them how, concretely, with math, in a way that didn’t feel like selling out the mission.
Why this book
Nobody has written it. The nonprofit shelf is dominated by fundraising books and management books. There is no book that says to an Executive Director: “Your organization has a revenue architecture, whether you’ve designed it or not. Here is how to see it, and here is how to change it.” The Six Levers framework is industry-agnostic. It works for a $2M nonprofit the same way it works for a $2M law firm. But nonprofit leaders need someone to show them that it applies to them, and to do it without the for-profit condescension they have learned to flinch at.
Status
Outlined, with field research underway via active engagements with Big Brothers Big Sisters Broward and Financial Tea. Writing begins after the first three books in the sequence ship. Expected publication is 2029.